What it Takes to Build and Sell $3,000 Heifers
John Wheeler is a rock star in the world of Missouri beef heifer development. As the gavel fell on lot No. 48 at last May’s prestigious Show-Me-Select Replacement Heifer Program sale in Joplin, four of his F1 black baldy females commanded record-setting bids of $3,050 per head. Another five-head lot got a nod for $3,000 per animal.