Fear Drives Organic Marketing Success

Fear Drives Organic Marketing Success

Gary Truitt

Hoosier AG Today

I have often said that, if you want to sell a food product, just put the word “organic” or “Amish” on it. Food marketers have been doing this for decades with great success. But research now indicates that different words on food products are having a more significant impact on consumer buying decisions.

Full Story

Comments are closed.