USDA To Publish Proposed New Beef Promotion Order

USDA To Publish Proposed New Beef Promotion Order

Burt Rutherford


As promised, USDA is moving forward with its intent to create using executive fiat a supplemental beef checkoff under the 1996 generic Commodity Promotion and Research Act. If implemented, the new USDA-driven checkoff program will run concurrently with the existing $1/head beef checkoff that cattle producers have used to promote their product since the mid-1980s.

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