Carcass traits are a major profit driver

Carcass traits are a major profit driver

Dr. Bob Hough

The Cattle Business Weekly

Over the last 20 years the beef industry has gone through significant structural changes that have dramatically changed the profit driver matrix in the beef industry. Over this time, the industry has moved from an almost exclusively cash market to one that is now value-based, so the need for cattle to have the potential to excel in end product characteristics has become paramount.

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