Fleshing Out the Incredibly Vague Concept of ‘Sustainable Beef’

Fleshing Out the Incredibly Vague Concept of ‘Sustainable Beef’

Venessa Wong

Businessweek

Should “sustainable beef” mean organic? Locally sourced? Grass-fed? It’s still all up in the air, even as McDonald’s (MCD) and others commit to serving such beef in the foreseeable future. Alas, the answer to the sustainable meat mystery likely won’t be that specific.

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