Chipotle Unnecessarily Tears Down Agriculture to Build a Brand

Chipotle Unnecessarily Tears Down Agriculture to Build a Brand

Ted Sheely

The Truth about Trade and Technology

In the boardrooms of Madison Avenue, they call it “values branding”: a marketing strategy in which a company tries to instill a feeling of righteousness in the customers who buy its products. But what kind of values would inspire a corporation to wage a smear campaign against America’s farmers?

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