Innovative Genomic Predictions Require Innovative Marketing

Innovative Genomic Predictions Require Innovative Marketing

Dr. Jared Decker

A Steak in Genomics

From discussions with seedstock producers at the recent Hereford Education Forum, I realized producers need to use new marketing strategies when utilizing genomic predictions. If you purchase genomic predictions for your yearling bulls, but continue to market your bulls locally, you are not likely to have a favorable return on your investment.

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