Innovative Genomic Predictions Require Innovative Marketing
Dr. Jared Decker
A Steak in Genomics
From discussions with seedstock producers at the recent Hereford Education Forum, I realized producers need to use new marketing strategies when utilizing genomic predictions. If you purchase genomic predictions for your yearling bulls, but continue to market your bulls locally, you are not likely to have a favorable return on your investment.
The Beef Blog 