Debate over branding has ranchers lamenting loss of enduring symbol of the West

Debate over branding has ranchers lamenting loss of enduring symbol of the West

Lisa M. Krieger

Santa Cruz Sentinel

One of the West’s most enduring symbols is fading like a red-hot branding iron cools to ashen gray.

With concerns over disease and global trade trumping tradition, federal regulators want ranchers to swap the old-fashioned cattle brand for electronic ear tags to quickly and reliably identify livestock.

Full Story

Comments are closed.