Consider Group Marketing to Capture More Value

Consider Group Marketing to Capture More Value

Dan Goehl, DVM

Beef Today

Marketing the calf crop is one of the primary economic drivers in the cow–calf business. There are many advantages to be gained by cooperatively feeding and marketing cattle. Some of the most basic steps are to precondition calves on the farm, market them in pot-load sized, same-sex groups and have similar quality genetics on all calves.

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