Efficient cattlemen and women are a boon for the environment.

Efficient cattlemen and women are a boon for the environment.

AgriMarketing

"I am absolutely not anti-grass-fed beef. There is a place for every single kind of system: grass-fed, grain-fed, local, organic and so on," said Jude Capper, Washington State University animal scientist at the Certified Angus Beef LLC (CAB) Annual Conference last week. "What I am ‘anti’ is mis-marketing and the perceptions that are passed on to the consumer about what is and isn’t environmentally friendly."

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