Cattle tags meet modern challenges

Cattle tags meet modern challenges

The iconic image of a cattle brand is as old as the American frontier.

In a time when it wasn’t practical to have fences across the miles of open range west of the Mississippi, brands applied to the hide of cattle provided proof of ownership and helped the owner track them from birth to market. Iconic brands came to be associated with the ranches that used them, incorporating bars and sideways letters (making them "lazy," in branding terms) to distinguish themselves.

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