Your National Beef Checkoff Program: 25 Years and Counting

Your National Beef Checkoff Program: 25 Years and Counting

KTIC

You might remember seeing the television commercials with actor James Garner touting beef as “Real Food for Real People” back in the late 1980s and early 1990s, or Robert Mitchum kicking off the "Beef. It’s What’s for Dinner" campaign in May of 1992.

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