Selling more sizzle than steak

Selling more sizzle than steak

Steve Koperud

Brownfield Network

Sometimes I wonder whether the folks in food retailing are wicked smart, dumber than a box of rocks or just don’t care about main street consumers. The media is all atwitter again this week about Whole Foods’ new “animal welfare labeling,” yet another marketing move by the warm, fuzzy, touchy-feely, way, way expensive food chain out of Austin, Texas.

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