Ranchers as ambassadors

Ranchers as ambassadors

Certified Angus Beef

Connecting to the consumer is a hot topic any time of the year, as more and more people want to learn about the food they eat.

That’s especially important in the perception-rich world of branded beef. A 33-year-old company owned by 30,000 rancher-members of the American Angus Association is empowering its stakeholders with the facts.

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