BeefTalk: Is Source and Age Verification Worth the Effort?
Kris Ringwall, Beef Specialist, NDSU Extension Service
Understanding the process is critical as a producer reviews the marketing opportunities that open up through marketing sourced and aged calves.
A common marketing claim is the source and age verification of calves. As producers gather cattle to go to market, they have the option to provide documentation to a third-party verifier that their calves are eligible to be source and age verified. Seems simple, and many producers are offering their calves as sourced and aged.