Media Attention to Animal Welfare Has Negative Impact on Meat Demand

Media Attention to Animal Welfare Has Negative Impact on Meat Demand

American Meat Institute

As a whole, media attention to animal welfare has significant, negative effects on U.S. meat demand, according to a new analysis by Kansas State University.

The study’s results are based on an extensive search of top U.S. newspapers and magazines used to develop indices reflecting public information on animal welfare that U.S. consumers received from 1982 to 2008. 

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