John Harrington: DeHaven Rethinks Cattle Branding

John Harrington: DeHaven Rethinks Cattle Branding


Several weeks ago, I blogged on Dr. Ron DeHaven’s criticism of the USDA’s decision to abandon the National Animal Identification Program (see S&C for March 11, “Reopening the ID Can of Worms”).

As the chief executive officer of the American Veterinary Medical Association (AVMA), DeHaven makes a convincing case for the real need for mandatory animal ID for purposes of tracking and managing contagious diseases. Yet in working his argument, DeHaven took an all too broad swipe at the usefulness of branding, calling it an “ancient technology” of unimaginable use in a modern tracing system.

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