Begging the Checkoff Question

Begging the Checkoff Question

John Harrington


A survey of 1,200 beef and dairy producers nationwide was conducted in late December 2009 and early January 2010 by the independent firm Aspen Media & Market Research. Despite finding that 7 in 10 producers said the current economic recession had impacted their operations negatively, their approval of the beef checkoff increased from 68 percent in 2009 to 69 percent in 2010. While not a ‘significant shift,’ researchers noted the economic impact on producer support of the checkoff has been small.

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