6 Maui ranches join forces to sell grass-fed beef
Wanda A. Adams
Honolulu Advertiser
Alex Franco has been in ranching all his life, for many years at Maui’s Kaupo Ranch and now as president of Maui Cattle Co., a partnership that markets the products of the Valley Isle’s six largest ranches under a single label.
His perspective is long and informed. And he is hopeful that, despite many roadblocks, the industry can band together to assure that Island-raised, grass-fed, natural beef will be available to consumers who want it, and that ranching will be a commercially viable business.
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