Beef Checkoff Working to Publish the Positive about Beef

Beef Checkoff Working to Publish the Positive about Beef

Western Livestock Journal

If you have been on a Southwest Airlines flight in the last three months, found yourself lacking reading material, and reached into the seat pocket in front of you, you may have noticed articles published in their Spirit magazine that contained negative information about beef (one in October 2009 and another in November 2009).

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