Ultrasound as a Feedlot Marketing Tool
Cuplab.com
Using ultrasound to measure carcass quality and establish EPDs in the purebred beef industry has long been accepted practice. Every cattleman knows that quality beef starts with quality genetics. And centralized processing labs like the CUP Lab™ have made ultrasound data accurate and reliable.
But using ultrasound technology in the feedlot side of the business is just beginning to catch on. The reason is simple: Show me the money.
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