Bull and burgers: mincing their words

Bull and burgers: mincing their words

Michael Pascoe

Business Day (AU)

Hats off to the year’s most spectacular marketing success, or con job, depending which way you care to look at it: the rise and rise of the Angus beef brand via the lowly means of fast food hamburger mince.

McDonald’s and now Hungry Jack’s have pushed beyond the  marketing aphorism, “sell the sizzle, not the steak”, by flogging a vague and arguably uninformed concept of the sizzle.

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