The Beef Checkoff is starting a food fight

The Beef Checkoff is starting a food fight

High Plains Journal

With a virtually constant flow of anti-meat rhetoric in mainstream media of late, it’s easy to get frustrated when you (beef and dairy producers) are working the land and cattle in environmentally sound and caring ways. Of particular concern is the fact that so many of the attacks on our industry are based on unfounded information and emotional pleas rather than facts or science.

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