Traits Correlated with Grid Premiums
Miranda Reiman, Certified Angus Beef
When you get a bonus on grid cattle, sometimes it’s easier to count your blessings than to ask why.
But Tom Brink, senior vice president for Five Rivers Cattle Feeding, says taking a look at discounts and premiums can help you get more of the latter. Tapping into their database, Brink analyzed more than 300,000 cattle records for correlations with grid components. The results are based on a handful of value-based marketing options that mirror those popular in the industry.