Meat Groups Have Their Say On TIME Cover Story
Lisa M. Keefe
Hoosier AG Today
In the wake of the publication of TIME magazine‘s cover story on the meat industry – The Real Cost of Cheap Food – several industry organizations and others with a stake in the business are airing their discontent. The National Cattlemen‘s Beef Association, the only industry representative quoted in the piece, lashed out with a press release outlining the steps it took to provide information to TIME‘s writer, the vast majority of which was not included in the final piece. The organization indicates that they were called late in the reporting and writing process, and that the writer discussed the angle of his story only when pressed for details.