Cool Reception for COOL
Jim Dickrell
Dairy Today
A debate between a retired Kansas State economist and a retired Texas Congressman did reach one area of agreement at this week’s Agricultural Media Summit in Fort Worth: Country of origin labeling (COOL) isn’t all that cool.
“I think COOL is pure crap,” says Barry Flinchbaugh, former professor of agricultural economics at Kansas State University. “If Americans are willing to pay for labeled American products, they will. And if it’s cost effective, the market will handle it.”