Will Mandatory COOL Hurt Ground Beef Sales?

Will Mandatory COOL Hurt Ground Beef Sales?

Steve Kay

Beef Magazine

Think of beef and most people bring to mind a juicy steak. But the beef industry’s most valuable product is ground beef, sold as such, in patty form or in other ways. Estimates suggest these products represent about 42% of all the beef consumed in the U.S. each year. In terms of volume, the market is divided 50/50 between retail and foodservice.

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