There is an old Chinese curse that says, “May you live in interesting times.” The current era in the livestock industry is about as interesting as most of us can stand. I believe we are in the midst of a paradigm shift. The cattle industry of tomorrow will almost certainly look different than it has in recent years. During 2008, many ranchers did not apply the same amount of fertilizer as they have in the past. Thus, in combination with low rainfall, forage quality and quantity this fall and winter may be lower than in the past. The price of feed has increased by 20-25 percent compared to fall 2007; therefore, feeding the current herd size though the winter may not be economically justifiable.