Branded Programs Can Add Value to Calf Crops

Clifford Mitchell

Cattle Today

There are many economic philosophies that can be applied to different situations. Business professors across the land preach macro-and micro-economic principles to future MBA holders that take a seat at the head of the corporate table. The rural CEO of his outfit (rancher) does not have time to sort through these highly sophisticated ideas when it’s time for a calf to be pulled, water to be hauled in a drought or ice to be chopped in a winter storm, but when the calf crop is marketed, each has a rough handle on the theories that will affect the bottom line.

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