Beef Checkoff: It Tastes Great! Let’s Keep it Safe!

The Beef Board

Beef checkoff research shows “safety matters.” After all, it is Food Safety Education Month.

Ah, the allure of the sizzle, the smell of a flaming grill wafting in through the windows, the anticipation of that juicy steak or scrumptious burger. Taste buds tango at the thought – but, is it both safe and savory? September marks the 13th Annual National Food Safety Education Month and the beef checkoff is supporting the efforts of agencies such as the Food & Drug Administration, U.S. Department of Agriculture and the Centers for Disease Control in promoting beef safety through educational activities. Why? Of 26 factors consumers were asked to rank in a recent survey, “being extremely safe to eat” ranked number two in importance; taste topped the charts.

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