Proving beef’s worth

By Miranda Reiman

People often measure value by their expectations. 

The bargain bin toolsets are OK for folks with occasional need, but your own shop bench is lined with Snap-On® and Craftsman®. After all, they have to stand up to a lot of heavy use.

You might buy a set of dishes at the “dollar store” because they’ll last long enough for your teenager to get through college, but your cupboards are stocked with those from a brand-name department store.

The bottom line is, you’re willing to pay more for an item if you know it’s worth it. 

Even a routine Saturday night out on the town could illustrate that point. Buck’s Steakhouse might be a bit pricier than the local drive-in, but the food and atmosphere keep you coming back. 

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