Eye in the Sky: A Global Beef Perspective


In recent years the global beef market has been shaken by unforeseen issues. The rules of the game have already changed. Now is the time for the industry to follow suit – but how exactly will it meet these new requirements? writes Adam Anson, reporting for the Beefsite.

New Mouths to Feed

Beneath the surface, the beef export market is in turmoil. Changes in the nature of foreign markets have diverged the flow of business to previously unattainable territories, tightening competition whilst food prices sky-rocket. Crops are no longer merely the domain of food, but are fed to machines to supplement a fuel industry, which is running out of fuel.

Meanwhile the media is rife with stories of an economic Asian boom. New wealth leading to new desires and a growing appetite for meat, but not so far away, in less fortunate countries a food crisis is growing also, and it grows with an appetite for anything.

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