BQA program takes beef production, management science to market

BQA program takes beef production, management science to market

By SHANNON RUCKMAN,

The Prairie Star

A new age is dawning in the Beef Quality Assurance program, where producers are not only participating for their more profitable operations but for the certified trust it develops with consumers.

“In the past, we did Beef Quality Assurance (BQA) for ourselves, as a health management program for blemish-free beef,” said Ryan Ruppert, NCBA BQA director, during the recent Montana Cattle Buy-ers Summit in Billings, Mont. “Now, we do it for the certified trust it has with consumers. We are doing something different to keep that trust and confidence in our product despite the contrary efforts of animal rights activists.”

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