It is no secret that feeder calves from the southeastern United States are often regarded as inferior to calves originating from other parts of the country. Even though this is completely inaccurate, the stereotype still remains and serves as an excuse to buy calves from some southeastern states at a discount compared to the national market. This discount has been overcome in some states by aggressively pursuing alternative marketing methods that either build a good reputation for their cattle or capture the benefits of proper management and genetic selection through retained ownership. The most recent nail in the coffin of this misconception comes from a study presented at the Southern Section meeting of the American Society of Animal Science.
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