Organizations prepare for COOL in 2008
Western Livestock Journal
Though Country of Origin Labeling (COOL) remains a divisive topic among those in the U.S. beef industry, it is important as 2008 begins for producers to look toward the future and make preparations (good or bad) for the implementation of COOL.
Speaking recently at the 2008 International Livestock Congress was National Cattlemen’s Beef Association (NCBA) Vice President of Government Affairs Jay Truitt. Truitt emphasized the need for Congress to take action and determine a final set of plans for COOL.
“It’s important to know the history of COOL to help explain how we got to where the law stands now,” said Truitt. “The current law, which was passed in 2002, will finally go into effect on Sept. 30, 2008. Through the lobbying efforts of NCBA and other groups, implementation of this law has been delayed twice, but the appropriations bill enforces funding deadlines on the current law and it must be in place this year.”
The Beef Blog 