Beef Checkoff Task Force looks at hike in rates
By Heather Carlile
A Beef Checkoff Task Force, put together by the National Cattlemen’s Beef Association, has made four recommendations to update the Beef Checkoff Program.
If followed, one of the suggestions would lead to the first national raise in the rate producers pay to the program in its 20-plus year history.
“The task force was an idea started at the grassroots level by some state cattlemen associations,” said Mike John, former president of the NCBA. “At their direction, NCBA initiated this industry-wide review because we believed it was important to provide a forum for all national organizations involved in the industry to discuss and develop recommendations to strengthen the promotion, education and research engine of the beef industry.”
The program collects $1 per head on all cattle sold in the country and $1-per-head equivalent on imported cattle, beef and beef products.