Group Effort Yields Successful Tennessee Hereford Sale
KANSAS CITY, Mo – One thousand and eight head of age, source and health verified Herefords and Hereford-crosses brought $55,000 in premiums for more than 75 consignors to the 9th Annual Tennessee Hereford Marketing Program Sale October 29. The Certified Hereford Beef® (CHB) and Hereford Verified eligible calves from seven states – Alabama, Georgia, Kentucky, Mississippi, North Carolina, Ohio and Tennessee – were sold at the Tennessee Livestock producers’ Barn in Columbia, TN.
A University of Tennessee analysis revealed that compared to the week’s Tennessee auction average, some consignors earned on average, an additional $69.15 per head by participating in organized marketing efforts, bringing together the numbers and verification that feeders demand.
Headed by the Tennessee Horned and Polled Hereford Associations, and backed by a strong team of representatives from this year’s seven consigning states, the sale has met and far exceeded its initial goal: to obtain the quoted average price of all cattle seeing in auctions across the state of Tennessee.
John Woolfolk, newly elected American Hereford Association (AHA) board member, Hereford breeder and Marketing Specialist for Tennessee Livestock Producers said that these Hereford cattle topped the Tennessee sales for the week because they were part of a program.
“These cattle were feedlot ready. Our producers listened to what the feeders demanded in a health program and weaned the calves and gave the proper shots weeks before the sale. We limited the number of problem cattle like late cuts, poor doers and sick cattle. We sorted the calves into feeding outcome groups and created invaluable uniformity.”
Woolfolk added that a key point to the sales success was a group effort by everybody involved. He said that the producers, Merial Animal Health, The Tennessee Department of Agriculture, The University of Tennessee and the American Hereford Association all exhibited a spirit of cooperation with their minds all focused on the feedlot customer. This year’s sale drew buyers from as far away as Iowa and Kansas.