Stocker Cattle Forum: Beef Checkoff, Nevil Speer
Cattlenetwork.com
The Beef Checkoff’s largest and most notable success has come on the promotional front. “Beef: It’s What’s For Dinner” possesses widespread recognition among consumers of all types. Meanwhile, behind the scenes there’ve been a number of other successful programs which have helped to advance beef’s competitiveness. For example, a number of states have implemented Beef Training Camps: comprehensive educational programs focused around beef and the beef industry – the program targets retail meat managers so they can better address customer questions and increasingly position product offerings advantageously. Additionally, development of the Easy Fresh Cooking® program provides customers with recipe ideas and handling suggestions at the point of sale while also assisting retailers with meat case management. And the Checkoff has also provided for some innovative programs at both the state and local level. Lastly, and most important to the industry’s bottom-line, the cumulative effects of research and promotion, funded by the Checkoff, have helped to boost value of the chuck and round.
The Beef Blog 