Cattle Update: Producers Should Make Natural Beef Decision Now
Producers thinking about raising their new calves the natural way need to make that decision now, according to North Dakota State University beef experts.
That’s because what producers feed, implant or apply on their animals could affect the cattle’s eligibility to be sold as naturally raised.
The definition of “natural” primarily is a marketing issue, says Greg Lardy, NDSU Extension Service beef cattle specialist.
The U.S. Department of Agriculture doesn’t have guidelines on how cattle are raised for beef marketing purposes. Its definition of natural focuses on the meat product. The USDA requires meat to be only minimally processed, which means processing doesn’t fundamentally alter the raw product.