Crash claims video auction pioneer

Crash claims video auction pioneer

Brownfield Network/ Superior Livestock Auction

by Tom Steever

Video livestock auction pioneer Buddy Jeffers died Monday in a car crash. The co-founder of Superior Livestock Auction was killed in the accident near Old Glory, Texas. He was 75.

 

Jeffers may have suffered a heart attack while driving from his home in Ennis, Texas to his ranch, according to the Livestock Marketing Association,. His car left the road and hit a tree.

 

In 1986, Jeffers and Jim Odle merged their markets to form Superior, which markets cattle every two weeks via satellite television.

 

A scholarship has been established as a memorial to Jeffers.

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