Niche Marketing: Not For the Under Managed
By: Tyler Melroe, Extension Educator
Marshall County Journal
When a cattle producer is not satisfied with the price he is receiving for his product he has two options; complain or change! Perhaps change means adapting your operation to meet the requirements of a branded beef program or niche market.
A recent survey of 100 U.S. sale barn operators, by the Livestock Marketing Association and Global Animal Management, revealed that value-added verification programs are extra work, extra record keeping, and extra management. However, they went on to say it means more dollars in your pocket, and the potential to attract new buyers.