Cattle Update: Using Animal ID As A Marketing Tool

Cattle Update: Using Animal ID As A Marketing Tool

There continues to be debate regarding the issue of a national animal identification system. Depending upon the publication you read, animal identification might be some government plot to drive the small livestock farmer out of business, or an absolutely necessary step to insure the safety and protection of the livestock industry, or maybe something in between.

Separating fact from rumor can be a challenge. However, stepping back from some of the emotional baggage that a national animal identification system brings, I want to consider just the issue of animal identification. For most beef producers this concept by itself presents no problem. Most beef producers have some system of identifying cows and calves. Are we at a place in the market and consumer demand where animal identification could be leveraged as a marketing tool?


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