Demand for Grass-Fed Cattle Helps Ranchers Return to Their Roots
The Gazette, Colorado Springs, Colo / mycattle.com
by Debbie Kelley
Jul. 21–Great-great-grandfather was right, some ranchers are now convinced.
“A lot of what we’re trying to do goes back to the first settlers,” said Dave Pratt, chief executive officer of Ranching for Profit Schools, a northern California-based company.
Returning to the roots of the industry is helping ranchers build lucrative businesses, said Pratt, who is speaking today and Saturday at the annual conference of the American Grassfed Association at the Antlers Hilton in downtown Colorado Springs. The 260-member organization, based in Denver, supports producers of grass-fed animals of various species.
Using the methods of their forefathers makes good business sense, Pratt said.
“Most ranches are built to fight the environment, and as long as we’re fighting nature, we’ll never be profitable,” he said.
He challenges ranchers to consider changing calving and weaning times to be in accordance with nature, and to use pasture grazing as opposed to grain feeding.
“A cow is a wonderful factory that can take low-quality energy and turn it into a high-quality product. It doesn’t make sense to use high-quality energy.”