Brandt Tracks Its Beef

Brandt Tracks Its Beef

RFID Journal

The California beef producer is using an RFID and bar-code system to track cattle from birth all the way to the retail market.
By Claire Swedberg

Mar. 31, 2006—Beef producer Brandt Beef, of Brawley, Calif., is using an RFID and bar-code tracking system to keep track of its cattle, from birth to beef.

By using the GlobalTrack system from GTR-Datastar, Brandt can automatically trace beef directly back from a retail site, such as supermarket or restaurant, to the specific animal and its origins.

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