Nine Challenges Facing The Industry In 2006

by Troy Marshall
Cow-Calf Weekly

  • Exports — rebuild and regain our market share in lost export markets, while reducing market barriers and solidifying the U.S. position as the world’s foremost supplier of high-quality, safe and wholesome, corn-fed beef.
  • Continue to shift away from the commodity trap, and create marketing systems and avenues that allow us not only to consistently hit specific market segments and niches, but reflect these value differences through a revamped marketing system.
  • Implementation of a national animal ID system.
  • Be ready to face even more ferocious attacks from anti-beef advocates.
  • Coping with a cattle-cycle phase where more beef tonnage will be available (even with exports and dry conditions offsetting the effects of expansion to a large extent).
  • Fierce competition from competing meats.
  • Higher fuel, transportation, energy and input costs.

FULL STORY

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