Changing consumer perceptions

Changing consumer perceptions

Gayle Smith

Tri State Livestock News

Dr. Ty Lawrence gave the keynote address at the 73rd Annual Sandhills Cattle Association Convention in Thedford, NE on May 23. The West Texas A&M University meat scientist and professor updated convention attendees on how the beef industry is tackling consumers’ food safety concerns.

FULL STORY

Comments are closed.