The High Price of High Prices
Hoosier AG Today
One of the most successful and long running television programs is The Price is Right. First broadcast in 1956, the show has contestants compete to win cash and prizes by bidding on the pricing of the merchandise. The original program involved four contestants bidding on expensive products, doing so in the manner of auctions, except that the host Bill Cullen did not act out the role of auctioneer.