Color of Fresh Meat: The Basics
Pennsylvanian State University
The color of fresh meat is considered one of the most influential factors related to fresh meat purchasing decisions. To many consumers, it can be a troubling thing, to go to the self-serve retail meat case and see one steak that is a bright, cherry-red color (packaged on a tray and wrapped in film) and right beside it is a dull, purple appearing steak (packaged in vacuum). Why the color difference? Even if those two steaks were cut from the same loin, they can appear very different.