Direct Marketing Beef: Pros and Cons, Do’s and Don’ts

Direct Marketing Beef: Pros and Cons, Do’s and Don’ts

C. J. Mucklow Robbie Baird LeValley, Colorado State University Colorado State University

Many ranchers are trying to direct market beef, including ranchers in western Colorado. Our experience with these ranchers and others is outlined in this presentation. There are many valid reasons to use direct marketing. One specifically is to supplement ranch income. Of course, there are also reasons not to direct market beef. Examples include: increased liability, low economic returns initially, and very time consuming.

Full Story