Beef Production in the New Era Do the Old Rules Apply?

Beef Production in the New Era Do the Old Rules Apply?

Dr. John D. Lawrence, Iowa State University

SimTalk

Genetic progress in multiple traits is difficult when the goal is clearly defined. It is even more difficult if the goal is a moving target due to changing consumer preferences or producer-cost structure. Commercial beef producers recognize that genetic decisions should be based on long- term profitability, but they live in a short-term world where profitabil- ity varies widely from year to year due to fluctuations in input and output prices.

Full Story